There is a lot of hype about advertising yourself on social media in the current age of the world. Because of this, a lot of companies are going above and beyond what they should be in the hopes of achieving better results. However, not every strategy they try to employ when marketing is going to be as effective. In fact, people like Adeel Chowdhry say that it can even be detrimental to your marketing campaign if you don’t go about it in the right way. There are certain things that every company needs to avoid doing when they are marketing themselves on social media. All experts seem to concur on these points.
Don’t Force Them Into It
Trying to go too far when it comes to telling your customer base that they should buy a product is the worst thing you can possibly do. If you are targeting your campaign at a specific niche in the market, you are going to have to understand that the people in this niche are already going to be sharing the same interests that your business promises to satisfy. Concentrating solely on hard sales is going to be a pretty bad idea, according to experts such as Adeel Chowdry and others. Do not advertise simply for the sake of getting more sales. Keep it real, and try to resist the temptation to go full force when you are marketing your product or service on the “Twittersphere”.
This might seem like anti-advice, because it is basically telling a marketer not to market. However, you need to remember that social media isn’t a flyer to put your company on. It is a platform for sharing ideas and thoughts. Focus on your customers, not on your sales, and you should see a huge difference in the way your customers connect and interact with you.